INTRODUCING MODERN
RH | Proprietary Brand
Art Direction | Concepting | Brand Development | Environmental Design
Developing a new brand for Restoration Hardware and creating the in-store brand experience and launch. RH Modern was introduced online and through the 1st RH Modern store in the prestigious design neighborhood of Melrose, LA. The RH Modern branding can be experienced from the moment a customer steps out of their car at the Valet, to the letter cut brass directories, the selection process of fabrics down to the pre-string price hangtags. All design is thoughtfully considered resulting in a cohesive luxury brand experience to echo the brand and make RH Modern. Later over 10 RH galleries have been updated to showcase RH MODERN within RH stores.
RH DESIGN ATLELIER
RH | Proprietary Brand
Art Direction | Visual Merchandising | Environmental Design
To further differentiate RH Galleries as a premium retail destination, Design Atelier services and spaces were incorporated into the Gallery experience. These Ateliers and their retail stations provide personalized design services for consumers and a professional working area for those in the industry. The Atelier roll-out was also accompanied by a swatch program and online portal, that together provided a seamless design platform for consumers and professionals alike.
RH TEEN
RH | Proprietary Brand
Branding | Concepting | Graphic Design
The launch of RH Teen brand and its introduction into RH Core and RH Baby&Child stores. Maintains the overall RH Brand, while creating a new and unique identity targeted with a positive and youthful message. Focusing on the teen lifestyle, the high-quality gift packaging can be repurposed as a bag or backpack, creating additional opportunity for brand awareness.
