BRANDING

SUNGLASS HUT | LYRIC | Proprietary Brand
Branding | Concepting | Product Development

A new proprietary line under Sunglass Hut targeting a younger and more active demographic. The brands name echos back to the whimsical and free lifestyle. The graphics are a nod to the 70's California surf and sun lifestyle while having a clean and modern twist to the product design. 

Concepts include logo application to branding campaign, digital response displays and the store environment.

New Product Launch | Entire Line of HVACs
Graphic Design Strategy | Branding | Layout

MItsubishi is well known as a car company but with its state of the art technology it has produced a world class air-conditioning system that is revolutionary for its time. To go with this we created the campaign "Surprisingly Simple" which related so well to the product as a ductless HVAC system that works so well it can be used in multi level buildings effectively saving space, even adding floors to a building and be placed in areas where air-conditioning systems before did not have connections. This new technology at the time was sp impressive it could be used for multiple paces.

BRIDGESTONE GOLF | #1 Ball fitters in Golf Campaign
Branding | Strategy | Art Director | Creative Team Leader/Design Project Manager | App & Website Design | Environmental Graphics  

Defining a tangible brand "persona" for Bridgestone Golf, based on the company's value proposition (#1 Ball Fitter in Golf), in order to reacquaint the consumer with the brand's benefits and drive toward preference and purchase of Bridgestone Golf.

BALL FITTING EXPERIENCE

ADVERTISING FOR THE PGA TOUR on arrival at bag check and hotels

BUZZ CART offers free viewing of PGA Tours and VR Ball Fitting

KIMBLA PRESERVATION SAFARIS | Branding
Graphic Designer & Art Director

Conservation safari in Kenya, Africa wanted to raise awareness and elicit donations for the preservation of area wildlife. Enticing imagery with conservation facts generates interest in future patrons and donors. Created a coffee table book to attract travelers to share this meaningful program with their friends to support the Wildlife fund and provide additional donations beyond planning a trip.